Xiaohongshu marketing · Sydney

Be understood.Be considered.

Connect with Sydney's Chinese-speaking community and international students. Build your own Xiaohongshu presence, or share your business through our local discovery channel.

Explore service options Find your service

Two ways to work with us

Your account. Or our channel.

Start with the support your business needs, not a one-size-fits-all package.

01 · Build your presence

Account
management

Chinese-language content based on your brief or an agreed content plan. You keep account ownership and approve content before it goes live.

Post-level planning and Chinese copywriting
Titles, relevant keywords and supplied-asset preparation
Draft approval and native publishing through your account
Choose 4 or 8 posts per monthly service period

Best for: businesses building an ongoing brand presence. Account strategy, reporting and inbox support can be scoped separately.

Discuss account support

02 · Share your story

Channel
promotion

Introduce your venue or experience through GG Takes You Around Sydney, our Xiaohongshu channel. You do not need to operate your own account.

A content angle shaped around your business
Chinese-language adaptation of approved information
Selection and light preparation of supplied assets
Approved publication through our own channel

Best for: a venue introduction, menu launch or planned series of features. Every channel-promotion package includes a basic report, normally around two weeks after publication.

Discuss a business feature

Not sure which route fits? Tell us about your business, current account and priorities. We will help you choose a practical starting point.

Explore service options

From the brochure

A scope that fits your business.

Choose a starting point. Contact us for pricing and a written proposal.

01 / YOUR ACCOUNTAccount managementOngoing presence

Your account, your content history and your native analytics. We prepare Chinese-language posts from your brief or a content plan agreed with you, then submit them for approval. Available for hospitality, retail, beauty, property, education and local services; sensitive sectors need a separate suitability review.

4 posts / period

4-Post Management

A focused monthly rhythm for business updates, signature offers and common customer questions.

Post-level planning and natural Chinese copywriting
Titles, keywords, hashtags and supplied-asset selection
Client approval and publishing coordination

8 posts / period

8-Post Management

Broader topic coverage and more publishing opportunities, with the same core service.

Eight posts in total per monthly service period
Approved content sequence around your priorities
Business ownership, access and analytics stay with you

6- or 12-month fixed-term agreement, billed by monthly service period. The term starts with the first published post. Up to three revision rounds per post within your brief or agreed content plan. If your feedback or materials are delayed, we can agree a revised schedule; the monthly fee does not automatically reduce. Feedback deadlines, carryover and any extra work are agreed before starting. This is not unlimited rewriting, posting or daily monitoring. Silence is not content approval.

Optional profile setup

Chinese profile name and bio, basic business information, existing-logo formatting, publishing settings and one standard auto-reply where supported. Includes one consolidated correction round; registration, verification fees and new branding are separate.

Optional ongoing support

Account-level strategy, performance snapshots, review meetings, inbox and comment support, paid media and advanced production. Only the scope you approve is added.

Restaurant benefits and conditions

Eligible restaurant clients on an active management agreement can receive an initial 1–2 page Chinese menu translation, basic listings or promotion notices through our WeChat channel, and reasonable basic feedback support through our own channels.

The complimentary menu requires a small Go Marketing WeChat name and QR code to remain on it. Menu hosting and future updates stay with the restaurant; complex menus, digital menu setup, full WeChat articles and extra support are separately scoped. Support on our channels is different from monitoring your own XHS inbox, and is not 24/7 customer service.

02 / OUR CHANNELEveryday diningRestaurants & cafes

For casual restaurants, cafes, dessert shops, bakeries and everyday dining venues. Build each feature around a specific reason to visit: a signature dish, new menu, lunch idea or seasonal occasion.

1 post

Restaurant Listing

A practical introduction to your venue on our Xiaohongshu channel.

Chinese venue introduction and supplied-asset preparation
Search-aware title and relevant hashtags
Publishing confirmation and a basic performance report

3 posts / 3 months

Restaurant Visibility

Three posts in total across three months, each with a different reason to visit.

Signature dishes, seasonal moments or group occasions
An agreed publishing sequence
Basic reports and a combined performance summary

5 posts / 5 months

Extended Visibility

Five posts in total across five months, planned around relevant trading moments.

Different angles across your menu and occasions
Promotion wording where suitable and approved
Basic reports and a combined performance summary

Every option includes a basic report, normally around two weeks after publication unless a different reporting time is requested and agreed. An existing listing can count towards an upgraded three- or five-post plan when upgraded within three months. Remaining posts and the revised schedule are confirmed in writing before upgrading.

03 / OUR CHANNELPremium diningStory-led hospitality

For fine dining, wine bars, cocktail venues and concept-led hospitality. Refined Chinese storytelling around atmosphere, the venue concept, food, drinks and the occasion.

1 feature

Premium Brand Feature

One considered introduction to your venue or a distinctive brand moment.

Refined Chinese copy and brand-sensitive angle
Supplied-asset preparation, title and curated hashtags
Paid platform advertising for the feature
A basic performance report

3 features

Seasonal Campaign

A connected series around the venue story, seasonal menu and dining experience.

Complementary angles and brand-aligned Chinese tone
Paid platform advertising for each feature
An agreed campaign target and assessment window
Basic reports and a combined performance summary

5 features

Premium Visibility

A longer sequence around several brand and trading moments.

Story-led content across your venue, food and drinks
Paid platform advertising for each feature
An agreed campaign target and assessment window
Basic reports and a combined performance summary

Your written proposal confirms the campaign target, platform metric, assessment window, publishing schedule and shortfall arrangements before you proceed. Basic reports normally follow around two weeks after publication; this is not the final assessment deadline. Views or impressions are not unique customers, enquiries, bookings or sales.

04 / OUR CHANNELLocal Market VisibilityExperiences & destinations

Reach Sydney's Chinese-speaking local community and international students with relevant ideas for weekends, activities and places to visit. For attractions, wineries, entertainment venues, cruises, tours and regional experiences. International visitors can be considered where they suit your business; tourism is an audience opportunity, not a separate package.

1 feature

Single Feature

One clear reason for people to discover and consider your business.

One planned content angle and Chinese-language adaptation
Supplied-asset selection, titles and relevant keywords
Approved publishing and a basic report

3 posts

Build Visibility

Three different reasons to visit, shaped around your audience and business.

Three planned content angles with Chinese copywriting
Staggered publishing over an agreed period
Basic reports and a combined performance summary

5 posts

Ongoing Presence

Five complementary angles across experiences, seasons or occasions.

Broader coverage of reasons to visit or return
An agreed sequence; a series or collection where suitable
Basic reports and a combined performance summary

Choose a seasonal, year-round or another agreed publishing period. These are total post quantities, not monthly allowances. Basic reports normally follow around two weeks after publication unless a different time is agreed. No minimum views or bookings are promised for these plans; any paid distribution requires a separately agreed scope.

For pricing, please contact us.
Your proposal sets out the deliverables, timing, commitments and optional work before you decide.

Discuss pricing on WhatsApp

Content shaped around
your business.

Everyday dining

Restaurants, cafes, desserts and casual venues.

Premium hospitality

Signature dining, wine bars and considered experiences.

Local experiences

Attractions, activities and reasons to explore.

More than translation

A clear story.
A relevant reason to visit.

Your business has its own character. We work with your approved information and existing materials to communicate what matters to the people you want to reach.

01
Find the right angle
A signature dish, seasonal menu, occasion, location or experience. We shape each post around a specific reason to pay attention.
02
Make the details useful
Natural Chinese copy, relevant titles and clear practical information, adapted to your business rather than translated word for word.
03
Keep your brand in control
You review the draft, factual details and proposed timing before publication. We agree the scope and costs before work begins.

On-site photography and advanced production require a separate scope. Premium includes paid platform advertising; it is not automatically included in other plans.

Working together

From first conversation to publication.

01 / Understand
Tell us your priorities
Share your business, location, audience and the moment you want to promote.
02 / Agree
Set a clear scope
Confirm the service, content volume, timing and written quotation before starting.
03 / Prepare
Review your content
Supply approved information and visuals. We prepare the Chinese content for your review.
04 / Publish
Go live, then review
After approved publication, every own-channel promotion includes a basic report, normally around two weeks later. Account-management reporting is an optional service.

Nothing is published before your approval.

Before we begin

A few useful answers.

Clear essentials now. A recommendation tailored to your business when we talk.

Do I need my own Xiaohongshu account?

For account management, we work through your business's account and you retain ownership. For a feature on GG Takes You Around Sydney, we publish through our channel, so you do not need to manage a separate account.

Can you use our existing photos and videos?

Yes. We recommend 3–10 well-chosen images per photo post, rather than treating this as a strict platform limit. Short, focused videos are preferred. A promotional or educational video may run up to two minutes where the content justifies it; we do not guarantee that viewers will watch it through. New photography, filming and advanced editing require a separate scope.

Can I review the content before publication?

Yes. You review the draft and confirm business details, any promotion conditions and the proposed publishing arrangements. We publish only after approval.

What if we need changes or are late with feedback?

Account-management content follows your brief or an agreed plan, with up to three revision rounds per post. If you are late providing materials or feedback, we can agree a revised schedule without automatically reducing the monthly fee. Feedback deadlines and any carryover are agreed before starting. No reply is not approval: unapproved content is not automatically published. A new direction or additional work needs a separately agreed scope. The client-delay rule is not a blanket no-refund policy and does not determine remedies for work we have not delivered as agreed.

Is this a one-off feature or ongoing support?

Channel promotion can be discussed as a single feature or a planned series. Account management is an ongoing service with an agreed content volume and fixed contract term. The schedule and commitment are confirmed in writing before you proceed.

Are reports and customer replies included?

Every package published through our channel includes a basic performance report, including the entry listing. The default is around two weeks after publication; a different time can be agreed at your request. Account-management reports and handling messages or comments on your own account remain separate options. A report is not an outcome guarantee or an unlimited reporting service.

Can I upgrade an Everyday Dining listing?

Yes. An upgrade within three months can include the original listing in the three- or five-post total: one published listing leaves two or four further posts. We confirm the remaining schedule and private quotation before the upgrade; these are not three or five extra posts.

How is my quotation prepared?

We consider the publishing account, number and type of posts, available assets, timing, production needs and any additional support. You receive a written scope and quotation before work starts, with optional items identified separately.

What results should I expect?

Premium includes paid platform advertising. Your written proposal confirms the target, platform metric, assessment window and shortfall arrangements before work starts. Other plans do not automatically include paid distribution. Views or impressions are not unique customers, and no plan guarantees enquiries, bookings, sales or complete video viewing.

Can we discuss relevant examples privately?

Where permission allows, we can discuss selected examples during a consultation. Client identities, confidential project details and protected materials are not shared without appropriate authorisation.

Start with your business

Let's find the right way forward.

Tell us what you do, where you are and what you want to achieve. We will recommend a suitable approach and prepare a quotation around the agreed work.

Email your enquiry Discuss pricing on WhatsApp 02 9909 6785

English and Chinese communication. Contact links open the chosen service; no message is sent automatically. Please do not send passwords or confidential client records.