To become a motion graphics professional, you need to understand both animation and the basics of graphic design. Here are some fundamental tips to remember as you set out to make your own motion graphics:

1. Collaborate effectively. Motion graphics design is just one aspect of the overall video production process. You might work with directors, editors, voiceover actors, and others to create this sort of content. Strive for a workflow that makes sense for everybody and do your part to bring together a cohesive creative vision.
2. Consider the concept. Graphics and kinetic typography are entertaining in their own right, but they need to coalesce with a larger creative concept to sustain interest over a period of time. Ask what the purpose of your project is. Perhaps it’s to drive conversions and meet sales goals, in which case your transitions and designs might nudge viewers to take action. Or maybe it’s to build a movie title sequence capable of summing up the overall aesthetic of a film.
3. Learn about animation. Look into both 3D and 2D animation techniques as you begin to learn how to make motion graphics. Consult online videos and tutorials about what makes animation work in a general sense. Even though motion graphics are a unique subset of the field as a whole, knowing your way around the subject in a general and pragmatic sense is useful.
4. Make use of technology. Find digital compositing and animation software that works for you, as well as a film editing or video editing program. If you’re working with a team, make sure you’re all using compatible applications to synchronize your individual work. Research what types of technology will help you best put your design elements on display. Many of these programs come with basic motion graphics templates you can toy around with as well.
5. Study graphic design. To become adept at motion graphics design, you need to know your way around basic graphic design as well. Study what makes certain types of color, typography, and images work well together. The more you learn about elegant and beautiful design in general, the more you can apply what you discover in a unique and distinctive way.

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