Packaging graphic design is the practice of creating the visual design and layout of a product's packaging, including its box, label, or bag. The goal of packaging graphic design is to create a compelling and attractive design that draws attention to the product, communicates key information, and differentiates it from competing products.

Packaging graphic design involves a combination of graphic design principles, such as colour theory, typography, and composition, and an understanding of marketing and branding strategies. The designer must have a deep understanding of the target audience and their needs and must consider factors such as the product's intended use, the competitive landscape, and legal requirements when designing the packaging.

Here are the basic steps to designing packaging graphics:
1. Research: Understand the target audience, the intended use of the product, and the competitive landscape.
2. Define the concept: Develop a concept for the packaging design, taking into account the target audience, intended use, and competitive landscape.
3. Create sketches: Create rough sketches or wireframes to visualize the concept.
4. Refine the design: Based on feedback, refine the design until it meets the needs of the target audience and differentiates the product from competing products.
5. Produce the final graphics: Using design software, produce the final packaging graphics in a high-quality format suitable for printing.
6. Implement the graphics: Integrate the packaging graphics into the final packaging, ensuring that the design effectively communicates key information, is attractive and compelling, and differentiates the product from competing products.

Packaging graphic design is an important aspect of any product. By working with talented graphic designers and following best practices, companies can create visually engaging and effective packaging designs that connect with their target audience and achieve their goals.