Visual identity graphic design is the practice of creating and maintaining a consistent visual appearance for a brand or organization. This includes the design of logos, typography, colour palettes, imagery, and other visual elements that help to distinguish a brand from its competitors and communicate its unique personality and values.

Visual identity graphic design is a crucial part of brand building and marketing, as it helps to create a lasting impression on customers and establish a brand's credibility and reputation. The goal of visual identity graphic design is to create a cohesive and memorable visual experience that connects with customers on an emotional level and helps to build brand recognition and loyalty.

Here are the basic steps to creating a visual identity:
1. Research: Understand your target audience and what they are looking for in a brand. Research your competitors and their visual identities.
2. Define your brand: Define your brand's personality, values, and messaging. This will inform the design of your visual identity.
3. Sketch out concepts: Come up with initial ideas for your logo, typography, colour palette, and other visual elements.
4. Refine the design: Based on feedback, refine the design of your visual identity until you have a cohesive and memorable look and feel.
5. Implement the visual identity: Use the visual identity across all marketing materials, including your website, business cards, brochures, and other materials.
6. Maintain consistency: Continuously use the visual identity to maintain consistency and reinforce your brand.

Visual identity graphic design is an ongoing process that requires careful planning, attention to detail, and ongoing maintenance to ensure that your brand stays relevant and consistent over time. However, by working with a talented graphic designer and following best practices, you can create a visual identity that helps to build brand recognition and connects with customers on an emotional level.